Gain a clearer understanding
See at a glance which areas on your page drive the most engagement and how far your visitors scroll with WebTrack 360 instant heatmaps.
GDPR & CCPA ready
No Sampling
User experience (UX) designers are often responsible for testing on their site or app, and heatmaps can supplement their testing methods.
For example, UX designers can use them for usability testing to understand whether their content inspires users to take action, identify patterns of behavior, and determine whether your CTAs are well-placed.
Any digital marketer knows that the competition for customers’ attention is greater than ever, and traffic acquisition cost (TAC) is increasing. Unsurprisingly, it’s critical to get as much value from your site traffic as possible.
Using heatmaps, marketers can understand which parts of a page or an advertisement people’s eyes gravitate toward, and which parts tend to be ignored. This knowledge allows you to place the most important element—like a special offer or a CTA button—on the most-seen part of a page.
For analysts, they can provide the critical yet often-missing data that turns analysis into actionable insights and business outcomes. Using heatmaps let you combine qualitative and quantitative data in ways that add depth and context to analyses.
Where other methods may only allow you to count clicks on a button, heatmapping tools can help you understand what happened before, after, and in between those clicks—critical information for understanding your user’s behavior.
highly visual format
Gain a clearer understanding
build more effective pages in the future
No credit card required